How to rank well on Amazon

Why Amazon Matters For many companies, how to rank well on Amazon is a critical for their sales as Amazon is a critical sales channel for their products. Amazon.com is…

How to Win the Amazon Buy Box

If you compete with other sellers to sell the same product when the Buy Box is of critical importance to your Amazon strategy. What is the Amazon buy box? Essentially,…

Requesting Amazon Reviews

Requesting Amazon reviews can have a high return on investment. As reviews on Amazon can make or break your sales on one of the most important sales channels. In the US…

Trust me, I’m a Stanger

The Public’s faith in strangers is greater than many professions or businesses. This People Trust is powerful. What does this mean for your business? Liars, damned liars, and Politicians According to…

Fake reviews, how to deal with Fakery

Unfortunately headlines about fake news, post-truth, spamming social media and other such are increasingly common these days, but will you become a target for the commercial equivalent fake reviews?. Lies, damn lies…